The Communication of Window Displays

Retailer:Ted BAker Word Count: 1268 The Communication of Window Displays â€Å"Visual merchandising is an indispensable retail discipline, consisting of a series of practical selling tools that are used to influence what and how much consumers buy† (McKeever, K. 2008). A window display represents the various dynamics used to communicate a message to its target audience. This essay will analyse the way in which Ted Baker conveys its position in the market and brand identity by effectively portraying quality and attention to detail in its window displays.This essay will then compare the successfulness of two different approaches – â€Å"theme focussed display†, and â€Å"product focussed display† – in enticing Ted Baker’s potential customers. This will develop a conclusion on the effectiveness of Ted Baker’s window displays to act as â€Å"silent sellers† (Levine, P. 2008) and enable customers to relate to the brand. Ted Baker use s elements such as the psychological effect of colour, lighting and appropriately chosen props to enable its customer to interpret its position in the market as an â€Å"upper high street brand†.Figure 1: Use of luxurious colours by Ted Baker ( Source: Vaswani, 2012 In various online customer reviews (yelp. com, zappos. com), the attributes that Ted Baker’s products are associated with are commitment to quality and unwavering attention to detail. Interviews with 30 onlookers regarding the window displays on Regent Street revealed that the use of luxurious colours (browns, rich reds, strong neons) along with the warm yellow lighting are the factors that enabled the customers to interpret the quality of the products to be superior.Additionally, the props used in the Ted Baker windows highlight the attention that is devoted to details at the micro level, not only in the products, but also in the window displays. The importance of using appropriate props is highlighted by Tony Morgan’s (2011, p54) statement, â€Å"Props should be relevant to the merchandise to make the overall idea come to life†. In line with this, Ted Baker used bows and arrows as props to complement their autumn winter â€Å"Survival of the Fittest† collection. These props provide a wild and â€Å"outdoorsy† feel to the window.This proves that there is a deep level of intricacy that has gone into the selection of the props used in the window displays. This supports the upper high street positioning of the brand within the market. All these factors confirm that Ted Baker’s usage of the above elements is effective in conveying its market positioning. A comparison between the effectiveness of a â€Å"theme-focused† and â€Å"product-focused† display will establish whether Ted Baker’s frequent usage of themes in their windows is the right approach to capture the attention of potential customers.For their display in October, Ted Ba ker had ingeniously used the theory of â€Å"the survival of the fittest† to create a humorous theme in their window supporting their autumn/winter merchandise. Figure 2: Survival of the fittest themed window Source: displayhunter. com, 2012 Charles Darwin (1869, On the origin of species) explained â€Å"survival of the fittest† to be â€Å"the natural selection, or the preservation of favoured races in the struggle for life. † The message behind the story in the display is that Ted Baker merchandise is the â€Å"fittest† and would transcend the wearer from the ordinary.By labelling their merchandise as the â€Å"fittest† and rather a necessity, the brand teasingly talks about how the upcoming autumn winter weather is going to be a struggle. Interpretations of several passers-by confirm that this theme was making a joke about the â€Å"Great British weather† and the only way to conquest this struggle was to wear Ted Baker’s merchandis e. Figure 3: Christmas with Frosty Source: Vaswani,2012 The most recent window display, the Christmas display, paints a picture of a Christmas party, the guest of honour being a drunken snowman named â€Å"Frosty† in a festive red thong and Santa Clause hat.The visual merchandising team believe that the movement of the snowman captures attention as peoples’ eyes are drawn towards motion. This statement was confirmed by primary research and observation. Out of a sample of 100 people passing by the shop, seven out of ten stopped to look at the window display (A few even took pictures with the snowman in the window) Five out of these seven went into the store. Figure 4: Frosty the snowman Source: Vaswani, 2012 In both these window displays, Ted Baker uses humorous themes to engage its quirky target audience.The window displays act like â€Å"silent sellers† because they successfully convert onlookers into customers by reeling them in. However, in the second week of October, Ted Baker used a more product-focused window to display their collection. The sales assistant at the Regent Street store identified that the merchandise displayed was mainly evening wear that could be worn for occasions like upcoming Christmas parties. The mannequins were placed in repetition, which â€Å"reinforces and strengthens the impression through replication† (Gorman,G. 996 Visual Merchandising and store design workbook, p20). Also the background was a mirror, â€Å"people tend to slow down when they see reflective surfaces† (Underhill, 2002, Why we buy, p76). The window did have these two strengths but interviews with in-store customers established that the display looked â€Å"boring† and â€Å"as if very little thought and effort had been put into it†. A customer also quoted, â€Å"In comparison to the exciting displays from earlier, this one is a let down†. Figure 5: Ted Baker’s product focused displaySource: Vaswani, 2 012 The sales assistant at the Regent Street store identified that the merchandise displayed was mainly evening wear that could be worn for occasions like upcoming Christmas parties. The mannequins were placed in repetition, which â€Å"reinforces and strengthens the impression through replication† (Gorman,G. 1996 Visual Merchandising and store design workbook, p20). Also the background was a mirror, â€Å"people tend to slow down when they see reflective surfaces† (Underhill, 2002, Why we buy, p76).The window did have these two strengths but interviews with in-store customers established that the display looked â€Å"boring† and â€Å"as if very little thought and effort had been put into it†. A customer also quoted, â€Å"In comparison to the exciting displays from earlier, this one is a let down†. This means that, the Ted Baker customer expects excitement and an engaging theme in the windows. Also based on the description of the windows by the c ustomers, the reflection of the brand’s personality is key to Ted Baker’s display.Evidently, a product-focused window display is inept in this aspect. â€Å"A stores’ window is effectual if it tempts customers†(Portas, 2007). This statement creates stress on the fact that the window display was ineffectual due to its inability to lure customers. From this comparison, we can conclude that, â€Å"theme-focused† window displays are more effective than â€Å"product-focused† display as they create visual excitement and help the customer relate to the brand. The Ted Baker customer enjoys the portrayal of the brand’s humorous and quirky image through its engaging and impactful themes.In conclusion it can be said that, through its window displays, Ted Baker communicates its position of being an upper high street retailer in the market. For this, it uses to its advantage the psychological effect created by colour and lighting and the appropri ate usage and selection of props in its window displays. The windows are a true and effectual representation of the brand’s core values which are- quality and attention to detail. Ted Bakers frequent use of â€Å"theme-focused† window displays is a powerful and efficient approach to draw in their target customers who expect enthusing displays that would make them engrossed and curious.Finally, the strategies and approaches that Ted Baker uses in the creation and execution of its window displays are effective â€Å"silent sellers†. REFERENCE LIST: Darwin, C (1869). On the origin of species. 5th ed. Gorman, G (1996). Visual Merchandising and store design workbook. Ohio: ST Media Group Publisher. p20. Levine, P. (2010). Visual Merchandising: The ‘Silent Salesperson'. [online] Available: http://www. salesandmarketing. com/article/visual-merchandising-silent-salesperson. Last accessed 25th September 2012 McKeever, K. (2008). favourite quotes. Available: http:// thevisualmerchandisingblog. ordpress. com/favorite-quotes/. Last accessed 20th September 2012 Morgan, T (2011). Visual Merchandising: Window and in-store displays for retail. 2nd ed. London: Laurence King Publications. p54. Portas, M (2007). favourite quotes. Available: http://thevisualmerchandisingblog. wordpress. com/favorite-quotes/> [online] Last accessed 20th September 2012 Underhill, P (2002). Why we buy. New York: Simon and Schuster. p76. http://www. yelp. com/biz/ted-baker-london-new-york (2012) [online] last accessed 27th September 2012 http://www. zappos. com/ted-baker (2009) [online] last assessed 27th September 2012REFERENCE LIST FOR IMAGES: Vaswani, D. (2012) Figure 1:Use of luxurious colours by Ted Baker [Photograph]. Regent Street Store Figure 2:Survival of the fittest themed window(2012) [online image]. Available at: http://displayhunter. blogspot. co. uk/2012/11/ted-baker-hunting-game. html [Accessed 23rd November 2012] Vaswani, D. (2012) Figure 3:Christmas with Fro sty [Photograph]. Regent Street Store Vaswani, D. (2012) Figure 4:Frosty the Snowman [Photograph]. Regent Street Store Vaswani, D. (2012) Figure 5:Ted Baker’s product focused display [Photograph]. Regent Street StoreBIBLIOGRAPHY: Cabezas, C (2010). Design Techniques for window dressing: Ideaspropias Editorial Danzinger, P (2002) Why people buy things they don’t need New York: Paramount Market Publishing Din, Rassheid (2000) New Retail London: Conron Octopus Limited Eszter Czibok. (2012). The window- a reflection of our desires. Available: http://workinginthewindow. wordpress. com/tag/window-display/. Last accessed 2nd November 2012 Gardner, A (2000) The 30 second seduction California: Seal Press http://fre23media. blogspot. co. uk/2010/11/window-displays-original-communication. html. 2010). Window displays: the original communication tool. Available: http://fre23media. blogspot. co. uk/2010/11/window-displays-original-communication. html. Last accessed 3rd November 201 2 Holly Bastow-Shoop . (1991). Visual Merchandising: A guide for small retailers. Available: http://ncrcrd. msu. edu/uploads/files/133/NCRCRD-rrd155-print. pdf. Last accessed 11th October Kaisa Leinonen. (2010). Autumn/Winter 2010 Trend Report: Mirrors as Display Props. Available: http://thewindowdisplayblog. com/2010/11/01/autumnwinter-2010-trend-report-mirrors-as-display-props/.Last accessed 11th October Marie, S. (2006). A History of Visual Merchandising in Retail Stores. Available: http://sarahmarie1. hubpages. com/hub/A-History-of-Visual-Merchandising-in-Retail-Stores. Last accessed 9th October 2012 Messaris, P (1997) Visual Persuasion- The Role of Images London: Sage Publications Sturken, M , Cartwright, L (2000) Practices of Looking- An introduction Oxford: Oxford University Press Sussen Madden Understand visual merchandising for a small business. Available: http://www. retailtraining. ie/pdf/Unit-259. pdf. Last accessed 3rd October 2012 The Communication of Window Displays ‘Windows reveal the soul of the store’ (Portas, 1999: 41). Every store has its own concept that characterizes each display, varying from theatre, drama or in the case of Armani Exchange minimalism. Well-dressed windows are undoubtedly, a dynamic form of advertising for products reflecting the stores’ brand image. This essay seeks to evaluate how A|X Armani Exchange’s window displays communicate to spectators with the use of various resources. Armani Exchange is one of the sub-brands under the parental brand of Giorgio Armani. The use of colour, lighting, props and graphics can capture interest, indicating the foundation of any decent display whose aim is to get people off the street. Windows are used as a selling device promoting products. They also mirror what the store is about, bringing pleasure to the eye. A stores’ window is effectual if it tempts customers who will want and be able to purchase the products offered, conveying quality, style and pricing (Portas, 2007). Moreover, windows can lure someone in a shop due to psychological factors. Brand founders such as Armani and Dior, give their own unique identity on their products and are therefore based on persona. As an online source says ‘Armani Exchange has become one of the most dynamic collections with its own unique identity, as well as an ever-growing base of young customers’ (www.ameinfo.com/192218.html). City life is emitted through its concept of sexy, chic and stalwart garments. Hence, it can be said that quality along with brand loyalty comes before the cost. Windows work on the principle â€Å"first impression is the best impression†, implying that only a few seconds are needed for a display to â€Å"speak† to a passer-by and get him/her inside a store. Portas asserts that ‘visual merchandising is the art and science of silent selling, bringing product, environment and space into one stimulating and engaging display to encourage sale’ (Drapers, O ctober 29: 34). This is shown by the power of Armani Exchange’s logo -with grey background and white letters signifying practicality, neutrality but also timelessness- which is becoming more and more recognisable. Furthermore, Armani Exchange’s target customers are both independent male and female who have their own style, belonging in the age group of 16-35. It is more accessible to the bourgeoisie, who want a taste of the luxurious brand. Given that prices are lower than the rest of the Armani sub-brands, the apparel is more inclusive to the public. This stores’ clientele may work as managers, interns or may even be students living in East London. Additionally, they may go out for a drink, coffee or shopping at least once a week, or read magazines like Vogue. Other stores they visit include Zara and Benetton. What is more CPI is escalating; competition is astonishingly high while consumer spending started to fall as September figures show because of pessimism (www.guardian.co.uk, 2010). As a result, retail sales are expected to fall in the following months, along with a rise in VAT. Armani Exchange windows’ are open-back; implying there is ‘no back wall’ (Morgan: 44). The striptease effect is clear as we can see the internal displays emphasizing the focal point through the space between the mannequins, creating a more intense visual impact, which is representative of the merchandise of the store. A|X shows the garment’s prices at the bottom of the windowpane. Lighting from the ceiling and floor is ambient acting as a catalyst for the area (www.infostore.gr. 2010), as Figure 1 shows: Figure 1: The window shows A|X Armani Exchange’s front window in Regent Str. London, October 19, 2010 Source: Kaisidi, 2010 For autumn/winter 2010, Armani Exchange trails a repetition of dark shades evoking a monochromatic colour scheme exerting sophistication and a clean look, which are pleasing to the eye. Materials like leather and fur with metallic details indicate luxury mixed with a touch of mystery, illustrating an intellectual and confident appearance. However silver and gold details on the garments complement the black shades, making the pieces more youthful. A downside of open windows is that high-priced items showcased can be tampered if somebody wishes to feel the fabric, so they are trickier to dress. Besides that another negative aspect is that windows are not as creative since there are fewer props. Hence there is no story to tell. Silhouettes are simple yet authoritative and influential. Effective windows can ‘seduce’ (Portas, 2007: 54) you to purchase something you did not intend to. Buying even a small item, one satisfies a need, a want to feel more contented and self-confident. Also, what you wear is what defines you, reflecting your personality- as implied by Berger (1972). Windows can sway someone into investing in a garment that will make them enviable and glamorous at the same time. ‘The power to spent money is the power to live’ (Berger, 1972: 143), implying that each person interprets the world differently- the same applies in window displays. Armani Exchange has a very clean approach of â€Å"less is more† by not overloading its windows together with being â€Å"strong and simple† emphasizing the brand’s power (http://ezinearticles.com, 2010). Furthermore, by following the â€Å"fresh is best† principle in accordance with Berger (1972), they renew their displays every week thus regular customers find new stock in every visit. Still though, A|X receives deliveries every 3-4 days so that monotony is avoided. For that reason, if a jacket is received in the middle of the week, it will be put on display on that day. Visual merchandising makes ideas come alive whose purpose is to sell commodities through visualization, as induced by Clements (2010). Armani Exchange wants its customers to experience the brand with the aid of visuals. Particularly the three-dimensional sightline placed parallel with the double doors in the Regent Street shop ‘gives energy’ (Portas, 1999: 102), as shown by the image below. Figure 2: The window portrays a 3D advert for A|X sunglasses in London, October 21, 2010 Source: Kaisidi, 2010 Christmas windows however, ought to be more interesting and intriguing. Armani Exchange Christmas decoration is ruled by special effects lighting and radiation. Oval rings are beaming light that changes colour every few seconds; a different look tried by A|X. The rings are symmetrically placed next to each other, as it is clearly illustrated in the following picture: Figure 3: The window illustrates A|X Christmas dà ©cor in London, November 20, 2010 Source: Kaisidi, 2010 Despite having a sale, windows were not unattained (Portas, 1999), since signage advertising the offers are placed. What is more, it urges spectators to celebrate style with the vinyl on the windows’ glass, exploiting psychological factors to lure in onlookers. After questioning 40 citizens, calculations show that 46% found the displays of A|X attractive, although 8% felt that it did not stand out. The effect of these circles illustrates gravity, communicating with the pavement (Portas, Mary Queen of shops-Blinkz DVD). They work as pause points as they can be seen from afar, making the passers stop and browse the new collection. The aesthetic balance of the store emphasizes how the power of light can visually transform a space. One could argue that the density of the garments in Armani Exchange’s windows is just enough to fill the space available given add-ons such as bags and wallets. This is shown with Figure 4: Figure 4: The window shows A|X latest collection 3 weeks before Christmas in London, December 3, 2010 Source: Kaisidi, 2010 Mannequins are said to be a mighty tool, forming the scene of a display. In A|X, mannequins are golden and headless in order to appeal to a wider audience (Pegler, 2008). The mannequins’ outfits offer a possible wearable suggestion in which one could walk out of the store with having a feeling of fulfilment. Mannequins are front facing, but the passers can observe all the angles, as suggested by Morgan. To conclude, window displays need to clearly define the identity of a store. A|X ‘serves as the ultimate testimony to the power of the brand’ (Roll, 2010). The visual placement of the store is rather simplistic so people may think it is too plain. Equally, others who are fond of minimalism obtain a positive vibe for the specific windows, which are a compelling representation of the brand ethos. A|X has an identifiable and cohesive commercial image, which triggers the clients’ interest in conjunction with facilitating communication. All in all, Armani Exchange window displays are effective for their target customers, as they communicate their minimalistic message emitting an aesthetic purity of warmth and luxury. According to G.U Journal of Science there has not been significant empirical evidence regarding the effect of window displays on consumers’ shopping attitudes’ (2007: 33). Bibliography http://ezinearticles.com/?Window-Displays-That-Work!&id=4390505

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The elections for the high board is required which is done within the student council itself. It consists of the Presidential Cabinet, six heads of the committees of the University Union and six faculty presidents from the Faculty Union. 5. The Student Council committees are as follows: a. Scientific & Technological Activities Committee holds workshops and lectures aiming at developing the scientific and technological abilities. b. Culture, Arts & Political Awareness Committee supports and organizes cultural and artistic activities seminars, conferences, exhibitions, debates and all forms of political activities. c. Planning & Resources Committee which is responsible for preparing the needed resources for the events. It also helps to plan and organize the events. d. Sports Committee supports and organizes training programs, tournaments and all forms of sportive activities. e. Trips & Social activities Committee organizes educational and entertainment trips. f. Public & Environmental Services strive to increase environmental awareness between students and organize events and activities. B. The Presidential Cabinet of the  Student Union manages the affairs of the Student Union and supervises its progress. It is tasked with: 1. Acting as chief representative and spokesperson of the Student Union. 2. Ensuring that all committees are functioning properly and fulfilling their duties. 3. Ensuring that the objectives of the Student Union are realized. 4. Calling at least two general meetings every semester, attended by all Student Union members including members of the Senate. 5. Calling weekly meetings to discuss the progress of work in the Student Union. 6. After the new President is elected the former President has to handle all the properties of Student Union such as the Student Union room and its belongings, the official page on facebook, the e-mail†¦ 7. The Presidential Cabinet consists of four core positions. They are as follows: a. Vice-President which is responsible for fulfilling any tasks of the Student Union President that are delegated to him/her or that the President is unable to perform. b. Treasurer which is responsible for the Student Union budget, its financial statements and its financial affairs. c. Vice-President for Events & Student Activities which is responsible for coordinating the events between the different entities in the Student Union and between the Student Union and the Club’s Coordination Committee. d. Vice-President for Planning and Resource which is responsible for conducting a timeline for the Student Union events, and providing the resources needed. C. The Student Union Partnership Office consists of the Student Union President and the six heads of the University Union Committees. It aims to form a bond between the Student Union in the university and Student Unions of foreign universities, to exchange information, experiences & educational programs. D. The Senate consists of two elected members from each faculty each given the title ’Senator’. The Senate is responsible for evaluating the performance of the Student Union members and recommending corrective action where and if needed. E. The Club’s Coordination Committee’s purpose is to aid clubs to coordinate with each other and it reports directly to the Student Union president. It consists of a representative of every club in the university delegated by heads, Vice president of events and activities, and director of youth welfare. III. There are some rules and regulations for the nominee. A. Not under probation. B. No history of disciplinary actions. C. Not been terminated from the previous Student Union. D. Paid the Student Union annual fees. E. Spent at least two semesters as students at the GUC. F. Not a member of any active working group. CONCLUSION I. Summary A. The Student Union’s main aim is to discuss the problems of the students and propose solutions to them. B. The Student Union consists of Student council, six committees, Presidential Cabinet, Senate, Club’s Coordination Committee (CCC), and the Student Union Partnership Office. C. The solution is to vote for the most suitable nominee and attend the debates in order to choose the best program provided by the nominees for a better university life. II. Clincher A. Please vote to support the students’ right. B. Campaigns and a booth are held to show the importance of voting for the Student Union. BIBLIOGRAPHY By-Laws of the General Assembly of the Student Union in the German University in Cairo 2013 Student Union Bylaws presentation

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Money Laundering - Essay Example Money represents the lifeblood of a criminal or a terrorist organisation and it is for this reason that most countries and global institutions have an interest in detecting and preventing money laundering2. Researchers suggest that the estimated aggregate funds processed by money laundering activities from around the world range from US$ 590 billion to US$ 1.5 trillion3. However, approaches to regulation, implementation and enforcement of anti-money laundering legislation differ despite a consensus for global cooperation and affect the anti-money laundering efforts as nations try to balance regulation, cost of enforcement and rights4 . The major financial centres from around the world have presented a need for greatest vigilance and effort directed towards prevention and prosecution of those involved in money laundering because global flows of dirty money are either generated in affluent economies or flow through these centres. Thus, it makes sense to try to examine the nature, empha sis and implementation of the anti-money laundering regulation and efforts in London and the UK within a broader regional and global context involving other major financial centres from around the world. It is with the previously mentioned objectives of interest to all those with an interest in the topic of discussion that this dissertation attempts to examine critically the prevailing anti-money laundering regime in the UK. To try to examine the anti-money laundering approach in the United Kingdom from the perspectives of domestic concerns, rights, expenses incurred for enforcement and development of European and international law and regulation. To present an examination of the processes for money laundering, their evolution and the manner in which the United Kingdom anti-money laundering regime acts to effectively prevent and deter money laundering. To try to present suggestions for improvements in effectiveness of the anti-money laundering regime in the United Kingdom,

Market-based or Government Control Issues Surrounding Obama Care Research Paper

Market-based or Government Control Issues Surrounding Obama Care - Research Paper Example It concluded that ObamaCare has its flaws, but it can be improved during its implementation by enhancing consumer access to healthcare information and by helping people make the most optimal choices for their conditions. It also suggested financing from wider sources, so that costs can be decreased in the long run. Market-based or government control? Issues surrounding Obama Care Health care continues to be a primary concern in the United States, because of multiple issues of access to and availability of efficient and quality health care. More than 47 million Americans are uninsured, life expectancy continues to increase because of advances in medical technology, while healthcare costs spiral out of control (Sultz& Young, 2008, p.xvii). Furthermore, Republicans and Democrats cannot agree on the goals and budgeting for the American healthcare system. Their ideological differences also impede the passing of a â€Å"politically moderate† healthcare bill. After a protracted polit ical battle, in March 2010, Congress approved President Barack Obama's Patient Protection and Affordable Care Act (PPACA), a comprehensive state effort that aims to resolve various healthcare issues. PPACA aims to somewhat nationalize the healthcare system and to enhance healthcare resources and options. Critics labeled PPACA as â€Å"ObamaCare† to differentiate it from other alternative solutions to America's diverse healthcare problems (Shi & Singh, 2007, p.ix). This paper seeks to explore the issues surrounding PPACA. It conducted a review of literature, where many authors agreed that PPACA is a flawed response to America’s market-driven healthcare system (Atlas, 2010; Shi & Singh, 2007), while Herzlinger (2004) and Rooney and Perrin (2008) have different ideas of what the American healthcare system should look like. They agreed, however, that a good healthcare bill should promote patient autonomy. A number of authors argued against PPACA, because they assert that i t is a socialist intervention that does not fit the market-run socio-economic model of modern society and it is a costly and unconstitutional infringement on individual choices and corporate. This paper will now explain the drawbacks of ObamaCare, and one of the main complaints is that ObamaCare is fundamentally socialist and does not fit into the market-run socio-economic model of modern society. A socialist model revolves around authoritarianism. Williamson (2010) criticized the socialist leanings of the Obama administration in his book, The Politically Incorrect Guide to Socialism. He (2011) described PPACA as â€Å"socialist,† because it is based on a â€Å"central planning model,† with socialist features of â€Å"income-redistribution, economic leveling, the co-opting and nationalization of private enterprises and the elevation of an elite planning class† (p.237). He did not believe that a socialist model can resolve the underlying issues of high medical an d insurance costs in the nation, and for him, it will only replicate the 1970s British healthcare issues of poor implementation and poor results. In Health Care USA, Sultz and Young (2008) analyzed the complex American healthcare system. They highlighted the characteristics of American healthcare that evade an effective socialization process. First, the healthcare system is too large to be managed by the state alone: â€Å"The U.S. health care system is the world's eight largest economy, second to

Gender Roles in the novel The Color Purple by Alice Walker Essay

Gender Roles in the novel The Color Purple by Alice Walker - Essay Example The entire story of the book is told through the narration of Celie, the protagonist, who undergoes several troubles during her early childhood before being sold by the name of marriage. Struggling through her dark past, where she is violently raped by her perverted stepfather, she goes through another doomed phase in her life. She gets severely beaten up every day by her husband, who also refuses to inform Celie about the letters from her sister Nettie. Still, Celie goes through all these torments and comes out as a winner at the end of the story. The book is a story about the progress of the will of a woman to counter all the struggles she faces in life, a display of power of friendship and faith in motivating a person and, delivering the message of happiness that one gets by being self-satisfied. The Color Purple, during its time of release, created a flurry of arguments about the themes written about in the story. One of the major themes that drew many of the critics’ attention was the theme of gender roles. Although, Walker had established the default characteristics of men and women in the book, there was this subtle element of versatility present in each and every character of the book that completely abolishes any notions of traditional qualities that were displayed through these roles. Some of the examples that could be given for this change include the change of thought process in the minds of Albert, Celie’s husband and in the submissive role played by his brother, who is unable to bring his wife under control and as a result, gets to work under his wife. The representation of unconventional treatment of the gender can be first viewed through the role of Mr.__________, as introduced by Celie and commonly known to everyone as Albert. Albert, having lost his first wife, looks out for a second wife to assist him and his children. Having known to everyone has an unpopular girl, Celie

Literacy and ELL students Essay Example | Topics and Well Written Essays - 750 words

Literacy and ELL students - Essay Example This 66 9-page volume reports the culmination of a four-year process by the National Literacy Panel on Language-Minority Children and Youth, which includes 13 expert researchers in reading, language, bilingualism, research methods, and education. The mission of the National Literacy Panel was twofold: ‘to identify, assess, and synthesize research on the education of language-minority children and youth with respect to their attainment of literacy and to produce a comprehensive report evaluating and synthesizing this literature’† (Grant, Wong, and Osterling, 2007). The outline of the subtopics in this topic is fairly easy to follow and mimics the outline of other books on the subject. The topic is typically divided into sections, and the first book that will be illustrated in this case was written by Grant, Wong, and Osterling (2007). These include the initial introduction that was introduced above, Introduction to the Reviewers and Our Approach to the Review, The Heteroglossic Nature of Biliteracy, Defining Heteroglossia, Heteroglossia: Cross-Linguistic Implications, Heteroglossia and Bilingualism, Heteroglossia and Assessment, A Sociocultural Approach to Literacy Research, Definition of the Social,Contrasting Views on the Social, Sociocultural Frameworks: The Funds of Knowledge, Shifting the Paradigm: Multidimensional, Defining Literacy for the 21st Century, Autonomous Versus Ideological Models of Literacy, Literacy: Extending the Frameworks, and the authors’ Closing Thoughts. Since there is only a limited amount of space in this article review, a brief account of each of the above sections will be covered. With regard to the Introduction to the Reviewers and Our Approach to the Review, professionals emphasize how they chose a group of very diverse candidates to perform their critique. They generally feel that is an important step in getting a

Latin American Civilization Essay Example | Topics and Well Written Essays - 750 words

Latin American Civilization - Essay Example Indeed, the female workers were never allowed to get established. Since Peron was elected in a constitution manner, he wanted to make himself popular by giving some rights to the workers and other social groups in the country.1 During Peron’s presidency, he wanted to deal with the issue of giving hope to the lower class people by giving them a better understanding and pacifying them by offering them some rights that could calm their demand. Therefore, this was in line in making sure that there were no controversies between his government and the workers. Analysts argue that the authoritarian was the best action that the president could have taken as a means of taking care of the needs of the lower class, but the president had some better ideas than that.2 Before his election to the presidency, the laws and democratic rights that were well outlined in the constitution were not practiced in the ground. When he took the presidency, he ensured that he improved the peoples’ standards of living by ignoring the constitution and offering the workers some better schemes that benefited them. He is said to use coercion and repression to achieve his goals. It was affected in such a way that every social service that was given to the society by the government to the people had a string attached to it. Therefore, every service that was given to the society could give back some benefit to the government. For example, the Peron’s foundation FEP that the government established was purposely aimed at abolishing the social charities that had been established by individuals. In their place, social aid was given to the society through the FEP. The major purpose was to create a wider social base that could come to the support of the presiden t.3 Peron also wanted to support from both genders in the population. Before his release and election to the presidency, women were never allowed to participate in the

Famous Botanist Francisco Hernandez Essay Example for Free

Famous Botanist Francisco Hernandez Essay During the time of 1700 hundreds many artist made their way to spain to seek out what they believed to be an art form but done in garden designs. So many people thought that this was a great cause and belived that this was they were meant to do for life. Francisco like other believed that this was the way to go so he to set to become a famous garden designer and soon he got his wish and was sent for by the duke of Earl. It took many years to establish a good working condition with his boss so he just continued to give his best at what he did which was deisgn the most beautiful garden that you would have ever seen. For many years it wqould be difficult for him to do anything else vbut design because that is all he thought about all day. In the winter it wouod prove to be cruel to him but he weathered the storm and kept right ahead with what he was doing and that was to creat the perfect garden fro duke. Many times the duke became frustrated with his work that he should have never sent for and this made Frncisco so very unhappy to where he put his all into what he was doing even more so but this was not enough until one day he finally decided to tell his boss that he was to ask him to send him back home.

Hardware Requirements For Pizza Systems Information Technology Essay

Hardware Requirements For Pizza Systems Information Technology Essay Introduction and Problem Statement- We are primarily interested in implementing Information Systems to all the working units of the pizza shop, so that we are able to provide better services and thus, an enhanced experience to both offline (in-store) and on-line (web-based) customers. Since the pizza shop is interested in expanding their business from  a small-size business into a medium-size enterprise by opening up branches in various new locations and also has an objective to provide better online services (developing their company in e-business aspects) and gain online popularity, we have to make analysis and thereby apply several information system techniques so that the company succeeds in its motive. Analysis of Hardware Requirement for the Pizza Shop- Making decisions about the hardware requirements is based on the analysis of various factors such as the projected budget and the speed required. But the large variety high utility of hardware available often makes the hardware decisions a little difficult because of the fact that computer technologies become obsolete more quickly than other organizational technologies. Basically, hardware refers to the physical equipment used for the input, processing, output, and storage activities of a computer system. In our case we make use of the following hardware components: Central processing unit (CPU) we have decided to make use of Intel core i7processor [1] or Intel core2 processor [2] in the CPU. Primary storage- A storage capacity of 6GB-8GB in the hard-drive, for better speed in processing and multi-tasking situations. Secondary storage- A storage capacity of up to 1 terabyte for storage of information such as databases of employees, customers, products used in the shop, etc. Input technologies- We have decided to make use of basic devices such as keyboard, mouse and advanced devices such as touch screens (to make work easier and faster), Voice recognition [3] for access of confidential information only by authenticated persons (we do not make use of protection mechanisms provided by passwords because in todays era of technology it is not fully safe since password cracking has become very easy and common). Output technologies- Liquid crystal display (LCD) screens and printers. Communication technologies- Internet connections. Transportation of products- The transportation of the products can done by appointing a team of employees for this department, since our main objective is to expand and promote our business, initially we would require a minimum of 20 personnel equipped with fast and fuel efficient road transportation facilities, for each branch in case of local(within the same city branches), now in case of inter-city transports we have to appoint equivalent number of personnel and also have to make tie-ups with transportation management of rails and air transport. The transaction of products and allotment of duties to the employees should be done and all the details must be saved in hardware memory. Analysis of Software Requirement for the Pizza Shop- Computer hardware can be only effective according to the instructions we give it, and those instructions are contained in software. Software has become an everyday feature of all the businesses. For our business plan we will require the following software- Operating system- Windows 7[4] Spreadsheets- Microsoft Excel 2010, for managing tabular information, or any information which requires storage in tabular form. Word Processing software- Microsoft Word 2010, for managing all types of text files. Data Management- Microsoft Access, for efficient management of all data. Personal Information Management software- Microsoft Outlook, this software allows users to create and maintain management calendars, appointments, etc. Personal Finance software- Microsoft Money, which allows users to maintain checkbooks, track investments, monitor credit cards, bank and pay bills electronically. Web Authoring software- Microsoft FrontPage, which allows users to design Web sites and publish them on the web. Communications software- Netscape Messenger, which allows users to communicate with other people over any distance. Security Suite software- McAfee Internet Security Suite (www.mcafee.com) Anti-malware Product VirusScan (www.mcafee.com). Firewall[7]- McAfee Internet Security (www.mcafee.com) Anti-spam Software SpamKiller (www.mcafee.com) For restoring backup files- We will use the Windows Backup utility to restore the backup copies on the hard disk. Analysis of data and databases that can be employed by the company- All the business applications require data. For managing data and databases in the pizza shop, we would require a database management system (DBMS), in order to manage data in all aspects of our business such as employee data, customers data, product stores data etc. Its main usage is to store all the essential data in files. The application of a DBMS [5] at the pizza shop will provide the following benefits- Minimization of Data redundancy- i.e., the storage of the same data in many places is avoided there preventing unnecessary usage of memory space. Prevention Data isolation- Applications will be able to access data associated with other applications, thereby preventing creation of exclusive data sets for all the applications, and also leading to efficient memory management. Prevention of Data inconsistency: Creation of various copies of the data is not agreed upon. Enhanced data security. Maintenance of data integrity- In many cases, data needs to have certain constraints, such as no alphabetic characters in a Social Security number field and DBMS helps in achieving these. The administrator can also add, delete, access, and analyze data stored in one location. He can access the data by using query and reporting tools that are part of the DBMS or by using application programs specifically written to access the data. All these advantages in the database system can considerably optimize the handling of high volumes of orders by customers, since the manager/employee will be able to store and retrieve data about customers very efficiently. In case the same customer places an order again, since the data about which is already stored (upon his first order) can be retrieved very fast using DBMS and the overall processing of the store will become increasingly efficient especially in peak hours(timings for lunch and dinner). This feature would also provide ease to the customer, since he would not have to explains his location over and over again, and this may lead to the customers increased interest in availing the pizza shop services again in the future. Implementation of Data Warehousing- We have implemented data warehouses for the following type of cases- If the manager of the pizza shop wanted to know the profit margin on sales of vegetarian pizzas, he could find out from his database, using SQL [6] (structured query language) or QBE (query by example)[7]. However, if he needed to know the trend in the profit margins on sales of vegetarian pizzas over the last 3 years, he would have a very difficult query to construct in SQL or QBE. The pizza shop managers problem shows us two reasons why organizations are building data warehouses. First, the organizations databases have the necessary information to answer his query, but it is not organized in a way that makes it easy for him to search for needed information and also, the organizations databases are designed to process millions of transactions per day. Therefore, complicated queries might take a long time to answer and also might degrade the performance of the databases. As a result of these problems, companies are using data warehousing tools to make it easier and faster for users t o access, analyze, and query data. Data mining tools (discussed in the next section) allow users to search for valuable business information in a large database or data warehouse. Implementation of Data Mining- Data mining can perform two basic operations: predicting trends and behaviors and identifying previously unknown patterns. This analysis provides users with a view of what is happening. Data mining addresses, why it is happening and provides predictions of what will happen in the future and also automates the process of finding predictive information in large databases. In the pizza shop, implementation of data mining will lead to the following benefits in the business- In the aspect of sales- Predicting sales, preventing theft and fraud, and determining correct storage levels and since the business has been projected to expand, data mining will also lead to knowledge of distribution schedules among various outlets. In the aspect of Manufacturing and production- Predicting machinery failures and finding key factors that help optimize manufacturing capacity. Marketing- Classifying customer demographics that can be used to predict which customer will respond to a mailing or buy a particular product. E-Commerce Solutions to generate an online business presence- The concepts of E-Business comprise of buying and selling of goods and services, it also refers to servicing customers, collaborating with business partners, and performing electronic transactions within an organization. We have planned to put into use the following features of E-business for the pizza shops- Online direct marketing- Using this feature the pizza shop can directly sell its services to customers via websites in the internet. Advertising- Since a majority of the people today access internet, advertising on the internet would be very useful and profitable to the pizza shop. Electronic Payment Systems- Usage of this feature will enable clients to pay for goods and services electronically, rather than writing a check or using cash. Electronic payment systems include electronic checks, electronic credit cards, purchasing cards, and electronic cash. Payments are an integral part of doing business, and using electronic payment system would be of ease to both the client and the business.   E-Business Solutions that can be utilized to improve the management  of supply chain- The function of supply chain management (SCM) is to plan, organize, and optimize the supply chains activities such as flow of materials, information, money, and services from raw material suppliers, through factories and warehouses to the end customers. The e-business solutions that we will use here are- Information Sharing along the supply chain over the internet For instance if we provide access to information about usage and daily requirement of cheese on a daily basis by every branch of the pizza store to the manufacturer whom we are dealing with, then this knowledge will enable the manufacturer to provide timely and efficient replenishment of cheese to every branch of the pizza store. Using Electronic Inventories In order to deal with the unexpected uncertainties of supply chain in the pizza shop, we can build inventories so that customers can have what they want at the correct time, and a minimal amount of standardized stock can also be maintained. Information about these inventories can be efficiently stored and updated in the electronic databases. The electronic storage of information reduces the probabilities of errors, and also free employees from manual labor of maintaining information about the stock of products. Efficient Telecommunication Networks used to attract customers- In order to attract customers and provide them an enhanced experience we will make use of the following- Publishing information and attractive offers for customers, at various social networking sites such as www.facebook.com, www.myspace.com, etc. Uploading video advertisements about the pizza shop at www.youtube.com, which is a social networking site for videos. Conducting online surveys, for the betterment as well as knowing about the current popularity and likes/dislikes about the pizza shops. Blogs can also be created, a blog is a personal Web site, open to the public, in which the site creator expresses his or her feelings or opinions. Accordingly, modifications can be made in order to increase profitability Internet telephony (voice-over Internet protocol or VoIP) i.e., use of the Internet as the transmission medium for telephone calls. This can enable the customers to make internet calls, thereby providing ease in communication to the pizza shop. Decision Support Systems for our system- Decision support systems (DSSs) basically combine the models and data in an attempt to solve unstructured problems with extensive user involvement. DSS will provide interactive to data, enable manipulation of these data, and to provide business managers and analysts of the pizza shop the ability to conduct appropriate analyses. For application of Decision support systems in the pizza shop we have decided to carry out the following steps- Sensitivity analysis [8]- the managers of the pizza shop will conduct this analysis in order to predict how their decisions can have impact on other decisions. For instance, promotion of non-vegetarian pizzas at a time where the non-vegetarian ingredients are expensive in the market, would considerably impact the pizza shops profitability. For countering these problems the manager can make use of sensitive model or nonsensitive model. What if analysis [9]- the manager of the pizza shop will conduct this analysis in order to deal with unexpected uncertainties or problems and also predict its impact. For instance, what will happen to the total inventory cost if the originally assumed cost of carrying inventories is not 10 percent but 12 percent? In a well designed Business intelligence system[10], managers themselves can interactively ask the computer these types of questions as many times as they need to. Goal-Seeking Analysis [11]- Goal-seeking analysis would enable the manager to predict future situations in comparison to the current scenario. For instance, the manager of the pizza shop would want to project future sales or meeting a target of profits based on current profits, let us consider for example that the current profits are of $2million, now he might want to know, what sales volume and additional advertising would be necessary to generate a profit of $3 million. To find out he would perform a goal-seeking analysis. Group Decision Support Systems[12]- This would make managers located at different physical location to communicate through computer support systems which serves primarily as a vehicle for improving communication, coordination, and problem solving. Technologies to enhance business processes- Usage of Digital Dashboards [13]-This feature will be used by the top-level executives of the pizza shop. Using this technology they can have access to information all the levels of information in a fast and efficient manner. Usage of Expert Systems[14]-This technology can aid the managers in the decision making process since expert systems possess the abilities that can reach a level of performance comparable to a human expert in certain or specialized problem areas.   Enhancing the online presence by selling products with customers over the web- We have projected to achieve an enhanced online presence by providing better services for online transactions by establishing a contract with the online e-commerce website Paypal. We have chosen this site because it provides features such as funding with an electronic debit from a  bank account  or by a  credit card, easy user interface and secure transactions which also relieves the customers of thefts and other threats of online transactions. Since PayPal operates in 190 markets,  users of most locations can access and easily make transactions through Paypal for services of the pizza shop. Also PayPal allows customers to send, receive, and hold funds in 24 currencies worldwide, so when in future branches of the pizza shop are opened in several countries, this feature will be very useful. References- James OBrien, 2009. Introduction to Information Systems, 15th Edition. 15 Edition. McGraw-Hill/Irwin. R. Kelly Rainer, 2010. Introduction to Information Systems: Supporting and Transforming Business. 3 Edition. Wiley. Ralph M. Stair, 1997. An Introduction to Information Systems. Edition. Course Technology. James A. OBrien, 1997. Introduction To Information Systems: An Internetworked Enterprise Perspective. 2 Sub Edition. Richard D Irwin. R. Kelly Rainer, 2009. Introduction to Information Systems, Binder Ready Version: Enabling and Transforming Business. 3ird Edition Edition. Wiley. Judith C. Simon, 2000. Introduction to Information Systems. Student international edition Edition. Wiley.

Sonic Drive-In Restaurant Essay -- Business Analysis

The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries. Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leading competitor in the fast-food industry. McDonald’s has the most restaurants with 12,380 locations and has over 364,000 employees. Burger King has 11,350 outlets in 57 countries and territories worldwide. About 75% is located in the United States. Wendy’s is the third largest quick-service hamburger restaurant chain in the world, with more than 6,600 restaurants in North America and international markets. In Exhibit 1, this states the Porters Five Forces Model of Competition of The Restaurant Industry. Threat of new entrants: Because the profit margins are so small, cost is low and anyone can enter into the quick-service restaurant business. Bargaining Power of Buyers: The National Restaurant Association showed that three out of ten customers agreed that food that was prepared at a restaurant or a fast-food restaurant were an important factor in their everyday lives. The survey also stated that â€Å"three out of five customers plan to eat on the premises of quick-service restaurants and seven out of ten said that plan to eat takeout or delivery. (Hitt, Ireland, & Hoskisson, pg. 367) Customers buy when they feel it is necessary giving them the upper hand on the industry. Bargaining power of suppliers: In the quick- service restaurant, the suppliers vary. They really do not rely distributors as large restaurants do. Threat of new substitutes: The restaurant industry is segmented into many parts: full service restaurants ($120 billion); quick- service restaurants ($110 billion); away-from-home managed institutions, examples: food services for schools and hospitals ($21 billion); and other food industries ($106 billion). (Marshall Jones, 1999). Rivalry among competi... ...que product differentiation but find ways to reduce cost to stay ahead. There is not a perfect solution in the industry. No one can predict the economic because it is always changing. Sonics specialty menu has allowed the chain to differentiate. Through its increased marketing efforts, Sonic will gain brand recognition and increase its customer base. Works Cited †¢ Hitt, Michael A; Hokisson, Robert E.; Ireland, RD. Strategic Management. 6th Ed., Masson, Ohio: Souht. Wester 2005. †¢ â€Å"Burger King.† Burger King Corporation. http://www.bk.com/ †¢ â€Å"Answer.Com.† Burger King Corporation. http://www.answers .com/burger%20 †¢ â€Å"McDonald’s.† McDonald’s Corporation. http://www.McDonalds.com/ †¢ â€Å"Answer.Com.†McDonald's Corporation. http://www.answers.com/topic/mcdonalds-s †¢ â€Å"Marshall Jones& Co.† Restaurants. http://marshalljones.com/new_page_30.htm †¢ â€Å"Restaurant Business.† Sonic Says Payment Stalls Boosted Gains. http://www.restaurantbiz.com/restaurantbusiness/headlines/articles_display.jsp?vnu_content_id=1000853253 †¢ â€Å"Wendy’s Restaurant.† Wendy’s International. http://www.wendy’s.com/ †¢ â€Å"Yahoo!† Yahoo. Yahoo! Finance. http://finance.yahoo.com/?u

verizon center :: essays research papers

Building facilities like the Verizon Wireless arena and other large sporting and special event venues can be costly. The cost of the Verizon Wireless Arena cost roughly $60 million dollars to compose. Many factors go into this finalized $60 million dollar facility, such as the cost per square foot, the cost per A and B space, and operational costs. To figure out how much money goes into the arena, it is important to keep track of how much income is generated and what forms of marketing and fundraising are done to promote and create profit for the facility. The Verizon Wireless arena has 230,000 sq. feet, which makes the cost of the facility, $260.87 per square foot. There is a vast amount of costs associated with the operation of the arena, for example: The furniture, fixtures, and equipment purchases- everything from the folding chairs, tables, basketball court, hand tools in the shop, office computers, Zambonis and the scoreboard are just some of the items off a list that is seven pages long in very small print. Other overhead costs include water, sewerage, electricity, phone service, internet access, natural gas, cable TV, staff salaries, and benefit packages. In order to upkeep all the equipment and technology the facility has daily operational costs, these include: labor and materials to repair damage, upgrading of current systems, maintain capitol equipment and perform preventative maintenance. In addition, each event within itself has its own related costs such as: labor and material that are requested by the event that are used exclusively for the event, for example: propane gases for pyro special effects, business equipment the show needs that we rent locally (copiers, fax machines, etc.), labor to convert the facility from hockey to concert mode, event housekeeping, event staff (security, ushers, supervisors, ticket takers, etc.). In order to stay in business a facility must make a great amount of income to flourish in its industry. There are many forms of incoming profits from many sectors of the arena. The most important form is Patron generated sales: tickets, premium seat packages these packages are VIP suites, party suites and club seating. Food and Beverage help to keep the customers satisfied while being entertained by events and is a big money maker. Merchandise is sold at each event and the arena even has its own store for Monarch hockey gear and the football arena team the Wolves sell souvenirs as well.

Hamlet: Fate :: essays research papers

Hamlet: Fate In our world today psychics try to predict what will happen in our futures. What may happen in the future is controlled by a power far higher than what can be seen by someone at the other end of a "1-900†¦" telephone number. The play Hamlet, by Shakespeare, presents a view of the world in which man's intellect is powerless to understand and predict the whims of Fate. Man is governed by an uncaring and perhaps deranged power. The characters of the play are in no way able to comprehend what may lie in the future. Hamlet knows that there is something wrong with the marriage between his mother (the queen) and Claudius (King Hamlet's brother). The marriage takes place just months after the slaying of King Hamlet. "Something is rotten in the state of Denmark." The characters of the play know that there are powers at work in the kingdom. A power that could be considered supernatural is in control of the actions of the play. Hamlet is visited on several occasions by a ghost that offers thought provoking information. Hamlet knows not whether to trust the spirit or disregard what he has been told. "†¦ the devil hath power T'assume a pleasing shape" Hamlet thought that the spirit may be trying to mislead him in the quest to find his father's killer. Characters of the play become unsure of their intentions due to the odd twists of fortune that they are dealt. Characters in the play that were so sure of their decisions became uncertain. This uncertainty arises when the plans of characters are somehow altered. The alterations change the fate of many characters. Polonius was killed in the wake of Hamlet's plan to find his father's killer. Hamlet had no intention to kill anyone that did not deserve it. It was by chance that Polonius was in the chamber of the queen when Hamlet arrived. Polonius hid behind the curtain and was killed with a thrust of a dagger. "Time is out of joint.

Matrix Versus Allegory of the Cave

Plato’s classic The Allegory of the Cave and seminal science-fiction film The Matrix at first glance seem to have nothing in common. The first is written and set in the ancient times, revolving around Socrates telling his follower Glaucon about chained prisoners in a primitive cave watching shadow puppets lighted by a fire burning at the cave’s opening. The latter is a futuristic story set in a world controlled by artificial-intelligent computers that created the Matrix, a virtual world programmed for the humans to live in, as an attempt to keep the human race contained and under control.Although Plato’s The Allegory of the Cave and The Matrix were created in two very different centuries, they are related in many ways. Within the similarities between the two stories, themes that relate to both of the stories are presented. Both stories have characters that are built around the same roles. For example, Neo represents the prisoner in the cave who discovers the true light of the real world. Neo had been living in a â€Å"cave,† which in this case is the Matrix. With the help of Morpheus and his team Neo is able to escape from his perception of reality and see the truth.Similarly, in Plato’s The Allegory of the Cave, the prisoner was able to come out of the cave with the help of the man whose name was not mentioned. Both the prisoner and Neo are ignorant of the truth until their mentors enlighten them. But accepting the truth is not easy for both as well; regarding the prisoners, Socrates explains that â€Å"At first, when any of them is liberated†¦ he will suffer sharp pains; the glare will distress him, and he will be unable to see the realities of which in his former state he had seen shadows. Neo similarly suffers when he sees the â€Å"true light,† which is to him the real and cruel world outside of the Matrix that he cannot seem to grasp because it seems too bad to be true. Another strikingly similar set of char acters is Morpheus and the unnamed man. They both serve as mentors to the oblivious characters. Morpheus allows Neo to break out of his pod and see the seemingly unbelievable harsh reality. Morpheus calls Neo the chosen one, whose purpose is to destroy the Matrix. The themes of The Allegory of the Cave and The Matrix are very similar. In The Allegory of the Cave, Socrates explains that what we see is not the real hing, but it is only what we see in our mind, thus we are not experiencing reality directly. In The Matrix, we experience life in a virtual world that we think is real, which also means that we are not experiencing reality directly. This idea can be seen with the following quote from the The Matrix: Spoon girl: Do not try and bend the spoon. That's impossible. Instead†¦ only try to realize the truth. Neo: What truth? Spoon girl: There is no spoon. Neo: There is no spoon? Spoon girl: Then you'll see, that it is not the spoon that bends, it is only yourself.The girl expl ains in this quote that the spoon is not physically able to bend but it is just our minds playing tricks on us. Another similarity is that the people controlling the Matrix are able to manipulate what goes on and what the people in the Matrix see. Likewise, the prisoners in the cave can only see what is shown by the shadows cast of the objects that others control. Both the prisoners in the cave and the people in the Matrix are confined to their respective areas and cannot escape until someone from the outside real world rescues them.In the film, the truth is used to save the human race, while in The Allegory of the Cave the truth is used to enlighten the prisoners. In The Matrix, Morpheus tells Neo about the Matrix and how he’s the â€Å"chosen one. † Morpheus believes that Neo is capable of saving humanity and is willing to risk his life for Neo. Another difference is that the Matrix that Neo was living in was actually better than the real world, while in The Allegory of the Cave the world outside the cave is much better.Finally, the Matrix is created by people, programmed to deceive, while the cave exists naturally and the only thing that’s manipulated is the shadows. Both plots are based upon the theme of reality versus perception of reality. In both The Matrix and The Allegory of the Cave Neo and the prisoner meet their respective mentors and are exposed to the real world as unbelievable as it may seem. Both characters have one purpose which is to help the rest of humanity come out of their â€Å"cave† and see the truth. Although there may be minor differences, the overall theme is the same: what is really true?

Red Cabbage Indicator Prac Write Up Essay

The red cabbage indicator shows how a usual household product such as red cabbage can make a suitable indicator and be able find out if a chemical is either and acid, alkali or neutral. Acids are a chemical that reacts with an alkali neutralising it producing water and a salt. Acids are also commonly found to be sour tasting. Acids react with metals, releasing hydrogen gas and leaving behind a salt they also can conduct electricity. Acids also readily give off hydrogen ions and have a pH level lower than 7. Some more common laboratory acids are Hydrochloric, Sulphuric and Nitric Acids. Sulphuric acids and water are used in car batteries as the electrolyte. Bases or alkali are a chemical that will react with acids and usually have a slimy or soapy feeling on contact with skin. Bases readily accept hydrogen ions and has a pH level that is higher the 7. Bases have a bitter taste and neutralise d by acids, producing water and a salt. Some common laboratory bases are Sodium Hydroxide, Potassium Hydroxide and Calcium Hydroxide. Stronger bases are commonly used today in many cleaning products. Indicators help us find wether if a chemical is an acid or base. The scale that is used to find wether a chemical is an acid or a base is the pH scale. The pH scale gives us an indication of the amount of hydrogen ions and goes from 1 – 14, one being the strongest acid and 14 being the strongest base. Many plants and flowers have natural substances which have indicating properties that allow them to be used as indicators. The red colour of red cabbage comes from a molecule called an anthocyanin. Very acidic solutions will turn anthocyanin a red colour. Neutral solutions result in a purplish colour. Alkalis solutions appear in greenish-yellow. Therefore, it is possible to determine the pH of a solution based on the colour it turns the anthocyanin in red cabbage juice. Materials: ↠ Red cabbage leaves (or red flower petals such as carnation, rose or geranium) ↠ 250ml beaker ↠ Hotplate or Bunsen burner, tripod, gauze mat and bench mat ↠ Spotting tile ↠ Dilute (0.1M) Hydrochloric acid ↠ Dilute (0.1M) sodium hydroxide solution ↠ Vinegar ↠ Distilled Water ↠ Filter ↠ Jar ↠ Cloudy Ammonia ↠ Sodium Chloride ↠ Lemon Juice ↠ Shampoo ↠ Dish washing detergent Method: Part A: Making the indicator 1.The cabbage leaves were torn up and placed in the beaker 2.The beaker was heated until the water was gently boiling. The cabbage leaves continued to boil until the water has been strongly coloured red. 3.The cabbage leaves were allowed to cool and then to be filtered, strained or pick Part B: Testing the indicator 4.The cabbage water was added to all wells of the spotting tile and split equally between them. 5.A known acid and base were placed on a spotting tile on the cabbage indicator. The colour was record. 6.The remaining chemicals were placed on the spotting tile and were recorded as in step 5 Safety Assessment: Hydrochloric acid (HCL) is a corrosive liquid – Skin contact: Exposer for a short period/s of time may cause irritation and prolonged exposer may cause burns – Eye Contact: Exposer for a short period of time may cause irritation and may cause burns. – Permanent eye damage may result. To avoid any contact with the substance wear: – Protective Clothing – Safety Glasses – Safety Gloves (Optional) – Closed shoes – Eye contact – immediately hold eyelids open and rinse eye continuously for five – ten minutes – Skin contact – immediately rinse the affected area under water until there is none of the chemical left on the skin – Contact with any other chemical should be treated as this one. – All protective gear listed above should be used in the experiment in the same way. – Hair tied back – Jewellery to be taken off

Biochemistry involves Essay

Biochemistry involves the study of biological processes and chemical analysis which include living organism’s reactions, chemical compounds and elements. Historically, biochemistry gained prominence in the early 20th century when research on origin of living organisms began, various forms of scientific methods where used toward the success the makeup, several questions raised where; how biochemists seek to know how the brain works, the effectiveness of molecular compounds on the immune system. Furthermore, they are interested in cellular replication, differentiation and the interconnecting relationship between cells and organs. They deal with the chemical explanation of inheritance (traits, character, etc. ) and disease. Apart from this, biochemist also determines how certain molecules such as proteins, nucleic acids, lipids, vitamins and hormones function and their involvement in metabolic processes. Mostly on regulation of chemical reactions in living cells because this shows the complex chemical reactions that occur in a wide variety of life forms. It provides the basis for advancement of medicine practically such as veterinary medicine, agriculture science and biotechnology and exciting new fields such as molecular genetics, bioengineering etc. The developed knowledge and methods are applied to in all fields of medicine, agriculture, chemical and health related industries. Biochemistry also provides a unique research on protein structures and functions, genetic engineering and the two basic components of the rapidly expanding field of biotechnology. Being the vastest of all biological sciences, biochemistry has many fields namely neurochemistry, bio-organic chemistry, immunochemistry, physical biochemistry, molecular genetics, biochemical pharmacology and clinical biochemistry. Recent progress in these areas have developed a relationship between technology, chemical engineering, computer engineering. Reference: †¢ Biochemistry. (2008). ISCID Encyclopedia of Science and Philosophy. Retrieved April 07, 2008 from http://www. iscid. org/encyclopedia/Biochemistry †¢ Mendoza, H. M. , Shen, L. N. , Botting, C. , Lewis, A. , Chen, J. , Ink, B. , et al. (2003). NEDP1, a highly conserved cysteine protease that deNEDDylates Cullins. Journal of Biological Chemistry, 278, 25637-25643.

Patriarchy And Violence Against Women Essay

Author Charlotte Perkins Gilman in her The Man-made World or Our Androcentric Culture (1911) presents the most comprehensive statement of her overall theory. In it she argues that we live in a patriarchy or what she calls an androcentric, male-centered society and that our culture in all its aspects reflects this androcentric bias. Gilman sees this bias as destructive because the male sensitivity is destructive. A woman-centered, or better a mother-centered, world would be very different, because it would express the positive, benign character pf women’s sensitivities. In this work, and in His Religion and Hers, Gilman presents her most extreme statement of the radical differences between men and women. These differences she attributes to prehistoric roles assigned the two sexes. The male naturally fights, and naturally crows, triumphs over his rival and takes the prize—therefore, he was made male. Maleness means â€Å"war† (92) while the basic feminine impulse is to gather, to put together, to construct; the basic masculine impulse to scatter, to disseminate, to destroy† (114). A male-centered culture reflects these negative masculine concerns in nearly every area of expression. Some of Gilman’s most original contributions to feminist theory are contained in her discussion of the ideological warp impressed upon language, art, literature, sports, education, government and religion by the androcentric perspective. While public society is organized as a democracy, the man-made home remainsâ€Å"despotism. † â€Å"The male is esteemed the ‘head of the family’; it belongs to him; he maintains it; and the rest of the world is a wide hunting ground and battlefield wherein he competes with other males as of old† (41). In the â€Å"proprietary family† of the patriarchate, women remain men’s property in the household; they are little more than objects whose purpose is â€Å"first and foremost†¦ a means of pleasure to him† (32). Every law and custom† of the â€Å"family relation† is arranged from the masculine viewpoint (35). â€Å"From this same viewpoint†¦ comes the requirement that the woman shall serve the man. † (35). A greater challenge occurs when campaigns to improve gender equality by promoting the well-being of the marginalized are conducted in sync with trade and development policies that favor the economically strong multinationals and compromise the welfare of the lowly locals, particularly the helpless women and children. We ought to remember that sexism and patriarchy are all manifestations of a power struggle between the strong and the weak, the same kind of struggle linked to globalization and trade liberalization today. Patriarchy involves an imbalance of power between man and woman leading to unequal roles and benefits, a situation that can be seen in a larger context between the developing and the industrialized economies, as the latter’s efforts to spread globalization and to weaken the former’s trade laws also leads to unequal gains. Globalization’s capitalistic intent, although beneficial in several ways since it brings development to poorer states, may be cultural imperialism dressed in new clothes when the more powerful party uses its stronger bargaining authority to manipulate or exploit. (Gilman) â€Å"In no developing region do women experience equality with men. † This clear-cut statement from the World Bank, the reputed international monetary institution, relays one of the most apparent yet often overlooked realities of our time—gender inequality. Gender inequality is a significant social concern that deserves to be analyzed with the utmost diligence using both empirical and scholastic evidences. This inequality is deeply entangled in the fabric of the everyday lives of many men and women, and it has been in existence since time immemorial. Gender inequality, from its very name, implies an uneven treatment based on one’s gender. Essentially, gender inequality is the prejudice that one gender, usually the female, is secondary and subordinate to the more capable and hence superior male gender. Many societies practice gender inequality, with the men reinforcing it and the women passively receiving it, because it is considered part of an enduring patriarchal culture. Deviating from this norm means that one runs the risk of being branded a weak husband or a bad, undeserving wife. Both cases are an embarrassment to the individual and the family. The causes and effects of gender inequality are part of a larger network of social problems that compound the difficulties people face everyday. It is deeply related to other social problems, such as poverty, economic growth and development, and globalization. The World Bank (2001) underscored the notion that gender issues are now more prominent in debates related to development, though the relevance of a gendered perspective in policy-making is yet to be widely understood. Thus, based from its report, gender inequality ought to be considered when drafting developmental policies for poor and developing states because failing to take into account gender roles and relations as well as disparities lead to policies that â€Å"have limited effectiveness† (p. 5). Although gender disparity is characteristic of developing and poor states, it is not restricted to them. This phenomenon is also observed in wealthier and developed regions where both men and women are relatively affluent and do not experience scarcity of resources. In these rich societies, minor but noticeable gender-based discrimination remains. â€Å"Gender discrimination crosses races, classes and ethnicity†¦Ã¢â‚¬  remarks Lucy Bednarek (1998, p. 60) in her article, â€Å"Searching for Equality in a Global Economy. Compared to the gender gap in these wealthier states, gender inequality in poor states poses graver consequences to its citizens. The devalued women and their children feel the pangs of poverty and bear the heavier brunt of economic unproductivity with greater intensity, compared with the men who possess greater freedom, privilege, and economic and political control. As stated by the UN (2004) in Trade and Gender, â€Å"A gendered perspective of development is seen as a difficult enough task,† so that extending the gendered approach to the â€Å"realm of trade† is considered to be an even bigger challenge (55). Yet the organization believes that international trade must assume a gendered approach wherein accelerated economic growth and sustainable development will take place without endangering the well-being of the women and children in the community. The issue of trade has become so important in the consideration of gender equality because the current multilateral trade negotiation and regional trade agreements (RTAs) have pervaded state development policies. Because of these ubiquitous bi- and multilateral negotiations and agreements, governments do not just make decisions solely for the state but also according to the dictates of the global and regional environment or the overall plan of their affiliated economic groups. This environment therefore affects policies on gender; for the UN (2004, 56), â€Å"Every major move in the trading system can have direct or indirect implications for a country’s gender welfare, equity and development goals. † The crime of rape and other forms of violence against women have come into increasing focus in recent years, due in part to the rising prominence of the feminist movement. Rape has come to be widely perceived not only as a means of obtaining sexual gratification but rather as an extreme manner of expressing hostility to women. This broader definition of the term is related to the heightened awareness that far more often than not sexual aggression occurs within the context of courtship or friendship relationships (called â€Å"acquaintance rape† or â€Å"date rape†) or even that of marriage. The recognition that the forms of coercion used by men over women can go beyond direct and overt use of force brings legal theory closer to reality. However, some scholars fear that expanding conceptualization of rape and the imprecise definition of sexual harassment serve to blur the distinction between the sexes, especially between the expanded conceptualization of rape and male initiated seduction. These problems in defining behavior can exacerbate the difficulty in obtaining rape convictions from male jurors who may perceive an uncomfortable similarity between some of their own past actions and those of a defendant in such cases. Clearly, there is heightened sensitivity to the problems of rape and sexual harassment that will lead to accelerated efforts in legal and legislative policy formation. Reflecting this heightened sensitivity is the $1. 6 billion in the 1994 Crime Bill to fund Violence against Women Act. The challenge is to fight rape and harassment in all their forms while protecting the rights of women.

Business Plan - The Music Entrepreneur - Music & Event Management Essay

Business Plan - The Music Entrepreneur - Music & Event Management - Essay Example Additionally, it is expected that the session will commence with 8 students who will be required to pay admission and course fee. For the admission fee, each student will be required to pay  £100 and  £5000 course fee will be required in the first year. In the subsequent year, it has been projected that 25 per cent increase in students is expected which will take number of students to 10. Consequently, this will increase revenue for the next year. As far as the expenses are concerned, it has been estimated that  £3000 will be required for purchasing music instruments for the music students. Subsequently, monthly rent, music teacher salary, heating and marketing expenses are  £800,  £1500,  £200 and  £313 respectively will be incurred. The music academic industry is highly competitive as it has been observed that the existing institutions are highly experienced and have hired quality teachers for attracting and retaining a maximum number of music students. In this regard, it is pertinent to highlight that the Music Training Academy will also ensure to provide quality music education and training to the students. For this purpose, the owner will go beyond the traditional learning and teaching of music education by providing more conducive study and learning environment in the academy. For example, the owner along with the support of teacher will provide quality education services in which the students will be able to receive knowledge and training simultaneously along with information discussion sessions relating to past and current successful music superstars and music artists as well. The purpose of this type of sessions is to ensure that the students get maximum satisfaction in the form of quality music learning and training sessions. Initially, there will be only two members in the team. The owner will develop the whole training and development course for the music lovers. First, the owner will determine class schedule. In

The British Economy Essay Example | Topics and Well Written Essays - 1500 words - 5

The British Economy - Essay Example In this process, the accuracy and efficiency have enhanced but complexities have also increased significantly. International trade has a great economic importance as it helps to bring economic prosperity to a country. International trade activities include import and export which influences foreign and domestic exchanges. Besides, certain economic risks are also associated with international trade and hence, the government always try to control international trade-related activities. This paper will attempt to deal with foreign exchanges policy of UK. Earlier, the UK pound was used to be determined using the fixed exchange rate policy by comparing to other foreign currencies. However, due to certain shortcomings of fixed exchange rate policy, the UK Government has shifted to floating exchange rate policy. This paper will present explanations on fixed and floating rate policies and how the UK Government plays a crucial role in controlling and deciding the foreign and domestic currency policies. The UK is one of the leading economies in Europe and it belongs to the category of first world country. It is a â€Å"leading trading power and financial center is the third largest economy in Europe after Germany and France†. Since last two decades, the Government is playing a very crucial role in the growth of agriculture, services, and industrialization. Its GDP as per purchasing power parity was nearly $2.189 trillion and GDP as per official exchange rate was nearly $2.259 trillion. The per capita GDP was nearly was $35,100 with real GDP growth rate of 1.6% in 2010. Regulatory authorities including the central bank (Bank of England) is responsible for managing and controlling the economic affairs. The inflation and unemployment in 2010 were 3.3% and 7.9%. During the financial crisis of 2007-2008, the UK’s economy was heavily affected.

Report Coursework Example | Topics and Well Written Essays - 2250 words

Report - Coursework Example Medium sized businesses like XX chemical that wants to diversify into foreign markets and start their business activity there, need to invest huge amount of capital in foreign markets. These types of businesses are the main target customers of leading investment banks across the world (Ritter, 2003, p.278). Medium sized companies generally target the emerging markets for foreign direct investment. They prefer issuing rights for raising fund as rights issue is one of the most efficient to raise fund. Investment banks are recognized for expertise in this service. Rights issue refers to corporate invitation by the companies to the existing shareholders of the companies to buy more shares of the companies. The companies offer shareholders to purchase the new shares at a discounted market price than the current market price of the share of the company. Investment banks provide this service to the businesses like XX chemical and it is called underwriting service of investment banks (Chemma nur & Fulghieri, 1994, p.57). Underwriters are those who issue new share as initial public offering or secondary public offering of companies that need additional fund for strategic business activity. Banks disclosed the purpose of issuing rights and the shareholders analyze the potentiality of proposed investment plan or business activity by the company and decide to invest in the form of purchasing issued rights of the companies through investment banks. Investment banks provide opportunity to the shareholders of the companies to increase their financial exposure as he shareholders can purchase companies new shares at discounted price. The bank acts as financial agent between shareholders and company and providing financial benefits to both for some percentage of underwriting fees on the total share issued. The investment banks conduct necessary legal and regulatory activities for issuing right of the company on behalf of the company gets paid by the companies only but not from th e shareholders for this financial service. The shareholders are allowed to trade issued shares after completion of initial or secondary public offering. Then the investment banks do not intervention on the traded shares of the company. Rights Investment banks prefer to provide underwriting services to the private limited companies than public limited companies. This means they prefer initial public offering than secondary equity offering of public limited companies. Rights issue is also carried out by self offering by the companies. Public limited companies issue rights in the form of public offering as rights are issued to the general public. Existing shareholders or the new potential investors can buy public offering from a public limited company. But a private limited company can issue rights in the form of issuing more shares to only the existing shareholders of the firm. From companies’ view point raising finance is through rights issue or equity issue is more preferable and also financial beneficial than debt issue. Risk retiring back to the raised capital is less in equity issue whereas the company is liable for paying the debt or credited amount to the creditors (NYU, 2012, p.68). Therefore, XX companies should raise finance in its need of finance through rights issue but not through lending from banks or other financial insinuations. Therefore, investment banks are more and more concentrating on this

Double Feed Induction Machine (DFIM) model in d-q coordinates system Research Paper

Double Feed Induction Machine (DFIM) model in d-q coordinates system. Induction Motomr example of application in practice (variable speed drives) - Research Paper Example The stator is fed by a fixed voltage sources while the rotor is fed by a variable source. Both the stator and the rotor are connected to a three phase power frequency. Mathematically it is convenient to express the three phase voltage concept of DFIM in a dq coordinate system. A (d, q) coordinate system refers to direct and quadrature axes along which current is aligned. A good example that shows the application of an induction machine is the Growian wind turbine that has DFIM as part of its energy regulating system (Anahua et al, 8). A Growian wind turbine which was first used in Germany the year 1977 could be among the first induction models in a (d, q) coordinate system. It came about as a result of three German utilities forming the Growian Company whose function was to design and test a huge wind energy alteration system. It had a variable speed drive with a teetered rotor that had full-span pitch and variable speed force train made of power electronics. The engineers came up with a trade-off between a generator whose frequency converter is in the stator circuit and a doubly fed induction machine whose frequency converter is situated in rotor circuit (Anahua et al, 56). It is characterized by the magnitude of aspect such as amount of voltage, speed, and flux. It is based on the assumptions the stator and rotor voltage acts as the input regulators depending on the flux density distribution, as well as, the electromagnetic condition. Additionally, the rotor current and stator flux also work as the variables. The converters control the rotor voltage to acquire the desired floe of current and the reactive power. The power reaction and resistance is viable in managing the magnetic saturation a transformation is clearly indicated by a mathematical equation. Disconnecting the machine from the grid, lead to a reduction of stator current to zero. This breaks the circuit which is an indication that DFIM model